In the UK, outdoor LED screen advertising is regulated to ensure public safety and maintain local amenity. The primary legislation is the Town and Country Planning (Control of Advertisements) (England) Regulations 2007, which outlines the requirements for displaying advertisements.
Generally, illuminated advertisements, including LED screens, require express consent from the local planning authority before installation. This consent ensures that the advertisement does not adversely affect the visual character of the area or compromise public safety, especially concerning road users.
All outdoor advertisements must adhere to five standard conditions. Maintenance: Advertisements must be kept clean and tidy. Safety: They must be maintained in a safe condition to prevent endangering the public. Landowner Permission: Consent from the landowner or property owner is required before display. Visibility: Advertisements should not obscure or hinder the interpretation of official road, rail, waterway, or aircraft signs, nor should they make the use of these forms of transport hazardous. Removal: Advertisements must be removed carefully when required by the planning authority.
Additionally, the content of the display must comply with the UK Code of Non-Broadcast Advertising and Direct & Promotional Marketing (CAP Code). Advertisements should not be misleading or cause harm or offence. Considerations should also be given to potential light and noise pollution, especially if the display includes audio. Given the complexity of advertisement control regulations, it’s advisable to consult with your local planning authority or seek professional guidance to ensure full compliance before installing an outdoor LED advertising screen.